By AWE Staff
Catherine’s passion is transforming corporate culture by making customer-focus a driver of innovation and change. Reporting to the CEO, she leads the Citrix Customer Experience Group. At Citrix, her team’s mission is to create world-class products and services for customers, partners and employees that drive adoption and loyalty. They do this through a design-thinking approach which focuses on deep customer empathy, experimentation, design, and innovation. The team is responsible for brand, web, product design, information experience, and business process reinvention.
Catherine co-authored the book, Understanding Your Users (2nd edition due April 2015) and is an active writer and speaker on customer empathy, innovation and design. Catherine has been featured in Harvard Business Review, The Wall Street Journal, Fast Company and TEDx. She has twice been selected by the Silicon Valley Business Journal – in 2011 as one of Silicon Valley’s “40 Under 40” young tech leaders, and in 2013 as one of Silicon Valley’s “100 Most Influential Women”. Also in 2013, Catherine made Forbes list of “Top 100 Rising Stars at The Most Innovative Companies”. In 2014, the National Diversity Council named her one of the “Top 50 Most Powerful Women in Technology”.
Catherine is an adviser to two entrepreneurial groups, Citrix StartUp Accelerator and C100, and is a board member of the California College of the Arts and the Leukemia and Lymphoma Society. She is executive sponsor for the Citrix Women’s Informal Network and the Institute of International Education’s Women Enhancing Technology initiative. She holds a Master of Applied Sciences, specializing in human factors, from the University of Toronto. When she is not working, you’ll find her swimming, biking and running in preparation for her next triathlon.