By AWE Staff
Jennifer Sprague serves as Vice President of Global Marketing at BCBGMAXAZRIAGROUP. With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. BCBGMAXAZRIAGROUP has a presence on 5 continents with 13,500 points of sale, in 46 countries with over 1,000 stores worldwide and represents a portfolio of 9 brands in total.
In her role, Jennifer is responsible for overseeing the global marketing efforts with primary concentration on the BCBGMAXAZRIA and HERVE LEGER labels. She leads teams in the US, Europe, Japan and Canada that spearhead global brand strategy, advertising, corporate partnerships, events, promotions, CRM and point-of-sale efforts across all channels of distribution.
Jennifer held roles in marketing and public relations at BCBGMAXAZRIAGROUP from 1999 through 2001 and returned to her current role in 2011 after ten years in entertainment marketing. Prior to her return, Jennifer held corporate marketing roles at Warner Bros. and NBCUniversal where she focused on cross-divisional partnerships, promotions and brand strategy for tentpole entertainment properties. Jennifer received a bachelor’s degree in marketing and apparel merchandising from Indiana University, Bloomington. She resides in Manhattan Beach with a close network of friends, surfboard and her English Cream Golden Retriever Goldie Hawn.