By AWE Staff
As Executive Vice President, Home Entertainment, for The Walt Disney Studios, Lori MacPherson leads the team responsible for the creation of consumer-facing products and programs that drive content ownership and expand the studio’s portfolio of Disney, Pixar, Marvel, Lucasfilm and Dreamworks brands, franchises and characters across physical product and new distribution platforms.
Leveraging her considerable knowledge of consumer behavior and entertainment consumption, Lori drives the development of new products and business models that capitalize on emerging consumer trends and technologies. Lori is also focused on new platforms and devices with an emphasis on ever-growing mobile technology opportunities and direct-to-consumer distribution strategies.
In her previous post as Executive Vice President & General Manager for Walt Disney Studios Home Entertainment, Lori was recognized for leading her team to record-setting performances on numerous movie titles. Lori joined the Disney team in 1991 and has remained part of the brand marketing, business development and product management teams at increasing levels of responsibility. She has a long track record of success as a business leader and continues to innovate and implement programs that keep The Walt Disney Studios at the forefront of the marketplace.
She is a graduate of Pomona College with a bachelor’s degree in French Literature and was the recipient of a prestigious Fulbright award.