Alicia Sundberg is a high-energy executive who takes a multidisciplinary approach to solving complex business problems. She is a big picture thinker, known for her ability to build strong teams and design and implement innovative solutions and systems. Her experience in finance, business strategy, brokerage, operations, real estate, and financial services coupled with her ability to communicate vision and the plan for execution motivates her clients and associates to exceed their goals and objectives.
Currently, she is Head of Fidelity Real Estate Company (FREC), a unit of Fidelity Investments. Alicia leads the organization responsible for providing the full range of corporate real estate strategy and services to Fidelity’s business units both nationally and internationally. She oversees a portfolio and strategy of 11 million square feet including mission-critical data centers and more than 190 retail Investor Centers. Additionally, she oversees campus and data center operations, project design and delivery, the art curator, and campus amenities from food and beverage to the campus fitness centers. She unites her team under the vision to provide places and create spaces that encourage associates, business, and customers to thrive.
Alicia has been with Fidelity for 23 years and has held several roles including Senior Vice President of Strategic Planning, Vice President of Client Service and Support and Vice President of Finance for Operations and Service Group. Prior to being appointed to Head of Fidelity Real Estate in March 2016, she led the Domestic Operations and Strategic Solutions Division, and was responsible for laying the foundation for the operations and service center of the future in Settlements, Stock Loan, Buy-ins, and Security Master/Pricing, while piloting new technology and new ways of working. Before Fidelity, Alicia specialized in strategy and financial decision making at Citibank and Bank Leumi.
Alicia sits on the advisory board of Fidelity’s Women’s Leadership Group and the governance board for the Wall Street Women’s Alliance (WSWA), both of which give her the experience and skills needed to build diverse teams and equip them with the tools to be ambassadors of change. She is also an active member of Advancing Women Executives - an organization aimed at accelerating the careers of women in business to improve the global economy.
When she is not in the office, Alicia can be found surrounded by her loved ones - family is her muse. Her husband of 25 years and their three amazing children ages 15, 18, and 20 bring balance, joy and inspiration to her life. When they are together, they enjoy strong family traditions and traveling the world - most recently visiting Yellowstone, Glacier, and Banff National Parks, Scotland, Ireland, England, Alaska, Hawaii, and the Mediterranean.
Alicia holds an MBA in International Finance from Hofstra University and a BS from Boston University, with a double major in Finance and International Business.