By AWE Staff
Belle has vast experience across many consumer categories, and oversees all Young & Rubicam strategic research initiatives. She has been with Y&R more than 25 years and is recognized in the industry as having great expertise in the measurement of communications. Belle has worked with major clients such as Xerox, Pfizer and Merck as well as Optum, Galderma Cetaphil and Campbell’s. She was part of the small team assigned to develop the agency’s BrandAsset® Valuator (BAV) model and is a thought leader in brand positioning.
Belle has a BA in French from Tufts and holds a Master’s from the Harvard School of Education where she studied the effects of communication. She currently teaches the research class for the City University of NY Masters in Branding & Integrated Communications. She is an active member of the Advertising Research Foundation.
Belle published The Advertising On-Ramp this year to help the new generation of marketing communications talent. She co-authored several pieces published in Admap including, “Reinventing Qualitative Research” (February, 2007) and “Brand Strategies for an Economic Downturn” (September, 2008). She received an Advertising Women of New York, Trailblazing Working Mother of the Year award in 2007.