By AWE Staff
Anna Griffin is an award-winning marketer who, for more than 20 years, has helped build and promote visionary campaigns for global brands such as Apple, Sony, Nortel, Juniper Networks, Saturn, Land’s End, Bank of America, the San Francisco Opera, and Royal Caribbean Cruise Lines.
Anna is Senior Vice President of Global Marketing at CA Technologies. She joined the company in May 2014 to holistically re-brand and define CA on every level. Anna has held positions on both sides of the marketing fence, leading teams on the corporate brand side as well as holding executive-level brand management positions at advertising agencies located in San Francisco and Raleigh, N.C.
Prior to CA Technologies, Anna was Vice President of Marketing at Juniper Networks, leading positioning and transformation initiatives including development of software branding strategy, new corporate identity, industrial and GUI design standards, global advertising, events and launches, and culture transformation. She developed thought leadership platform and work with the CEO as communication strategist to execute internally and externally. Designed and manage new agency model to optimize creative effectiveness and investments. Responsible for global marketing campaign development for sectors and verticals.
Anna joined Juniper from Nortel where, since 2006, she served as Director of Global Branding, Advertising and Events. Her responsibilities included developing and managing all global marketing programs, events, sponsorships and advertising campaigns with clear goals for increasing brand awareness and achieving revenue targets.
In 2008, she was awarded her second Gold Effie, the industry’s highest recognition given for marketing effectiveness, for her work with Nortel. In 2010 her work with Juniper was awarded best BtoB Marketing Campaign of the year and in 2012 was named Internationalist of the year for global ad planning.
Anna received her Bachelor’s degree in Business Administration, Marketing from East Carolina University.