Lisa Rose is Divisional Vice President of Global Marketing at Abbott Diagnostics, a $4B business serving hospitals and large diagnostic laboratories. She was appointed to the position in July 2013. In this role, she is responsible for long range global strategies, branding, digital, sales messaging, advertising, market/competitive intelligence, alliances, portfolio planning and new product launch readiness.
In her current capacity, she developed and launched a new global brand strategy and campaign for the division, built a new professional services brand and line of business, and established a first-ever global customer blood donation drive in partnership with soccer star Cristiano Ronaldo.
Prior to joining Abbott, Lisa was Global Vice President of Vision Care for Novartis and spent 13 years with Procter & Gamble in various brand management and marketing innovation roles of increasing responsibility in new ventures, cosmetics and with billion dollar brands such as Tide and Folgers. Lisa has held sales management roles and spent a number of years living and working in Europe.
Lisa earned her Masters in Business Administration and Bachelors of Arts in Political Science and German from the University of Michigan.