Lisel Cherry is the Vice President of Marketing and Brand Management at Alorica. Her 20-year career in marketing, advertising, and communications includes building brands from scratch and transforming slow growth, stable brands to dynamic, hyper growth success stories. As Vice President of Marketing and Brand Management for Alorica, Lisel built out the marketing organization that has led the re-brand internally and externally transforming the culture of the organization as well as the industry.
Prior to Alorica, Lisel’s experience spans both agency and client side leadership positions in a variety of industries including healthcare, financial services, entertainment, hospitality and insurance.
Lisel is a graduate of the University of Texas at Austin and lives in California with her husband and daughter.