Ashley Ahwah
Senior Director, Global Footwear Merchandising, Classics, Vans
Ashley is a creative product storyteller with a consumer-centric approach who maintains the balance of art and science in her approach to merchandising. She thrives on driving brand strategy and has implemented more than 30 product collections with consistent double-digit revenue growth. She is an innovative problem solver and has implemented a product lifecycle strategy that streamlined the Classics business contributing to a major part of the brand’s revenue. She is a passionate, dedicated, and collaborative leader who inspires teams through positivity and motivates through change. A thriving communicator, Ashley has led, developed, and negotiated over 20 collaborations/contracts that drove demand creation and energy for the brand.
As a native California girl with a passion for experiencing new cultures through music, art, and food, Ashley and her husband enjoy connecting with nature and love discovering new, creative ways to experience the outdoors. She’s the mother to a 3-year-old daughter who is the motivating force that inspires her to live humbly and creatively in all aspects of life.