As Associate Vice President of Data Strategy at the National Basketball Association, Alexandra Nicola is responsible for growing and monetizing the League's global fan base, using the power of data. She also oversees the Marketing Technology road map and its implementation, ensuring that the investments are producing a positive return and an enhanced fan experience.
Alex started her career in post-production, editing television commercials for advertising agencies. Upon graduating business school, she transitioned into marketing and CRM, spending almost 10 years at American Express. Prior to the NBA, Alex held data-driven marketing roles at Tiffany & Co. and Ralph Lauren. Alexandra resides on the Upper West Side of Manhattan with her husband and six year-old identical twin daughters. She is an avid traveler though more exotic locations are on-hold for now; her family recently enjoyed a trip to Yellowstone and Grand Teton National Parks which included plenty of hiking and wildlife sightings.