Speaker: Dr. Jennifer Aaker
A social psychologist, Dr. Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness – specifically she studies how individuals chose to spend their time and money, and when and why these choices are associated with lasting value.
Jennifer also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. Her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, NPR, and Cosmopolitan. She co-authored the award-winning book, The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.
A sought-after teacher in the field of marketing, Jennifer teaches in many of Stanford’s Executive Education programs as well as MBA electives including Building Innovative Brands. Recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award and both the Spence and Fletcher jones Faculty Scholar Awards, she has also taught at UC Berkeley, UCLA and Columbia.
She serves on the Advisory Board of several private companies, early stage startups and Google X. Jennifer has a BA in psychology from the University of California, Berkeley and her Ph.D in marketing, Ph.D minor in psychology from Stanford’s Graduate School of Business.