On November 18th, AWE hosted over 70 executive women at the InterContinental Mark Hopkins Hotel in San Francisco. We were honored to hear from Social Media pioneer Clara Shih, CEO of Hearsay Social. In 2007, she developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, now used as a marketing textbook at Harvard Business School. Clara has been named one of FORTUNE’s Most Powerful Women Entrepreneurs, Fast Company’s Most Influential People in Technology, and one of BusinessWeek’s Top Young Entrepreneurs. Clara is a member of the Starbucks Board of Directors and previously served in a variety of technical, product, and marketing roles at Google, Microsoft, and Salesforce.com. She graduated #1 in Computer Science at Stanford University, where she also received an MS in Computer Science – User Experience and Design. Clara also holds an MS in Internet Studies from Oxford University, where she studied as a U.S. Marshall Scholar.