As Vice President of Alliance Marketing, Aimee runs a group responsible for driving comprehensive go-to-market strategies and marketing plans with Citrix Global Alliance and Global System Integrator partners, and she is responsible for the technology partner program called Citrix Ready. Aimee is a highly motivated, technology marketing executive with a proven track record of driving significant business impact with strategic alliances. Since joining Citrix from the XenSource acquisition in 2007, she has re-defined the function of alliance marketing for the company. Her team works closely with product management, product marketing, sales, channels, and geo teams to bring joint partner solutions to market. These go-to-market plans include solution development and messaging, route to market strategy and enablement, PR, AR, social media, web and demand marketing. In order to drive market opportunity across the broad spectrum of Citrix technology partners, Aimee operates the Citrix Ready program. This provides a programmatic approach for Citrix to team with industry-leading alliances across the Citrix product portfolio to meet a wide variety of customer needs including compatibility testing, and currently incorporates 950+ partners who have demonstrated more than 25,000 product verifications.
And as a key member of the marketing leadership team, Aimee collaborates with peers on overall Citrix marketing strategy including company positioning, investment decisions, and talent considerations.
With over 15 years of experience in the high technology marketing field, she has held various roles in companies of all sizes including IBM, Interwoven, Informix and an enterprise video communications startup now called Qumu. Aimee holds a MBA from the Leavy School of Business at Santa Clara University, and a Bachelor’s degree in Marketing from San Jose State University. And while her position at Citrix keeps her very busy, it’s her two young children that really keep her on her toes.