Caroline Weilert
Vice President of Marketing and Brand Management, BrightView Landscape
Caroline Weilert serves as BrightView Landscape’s Vice President of Marketing and Brand Management, overseeing all facets of the function for the $2 billion landscape services organization. In this role, Caroline develops and executes marketing, digital and brand strategies that contribute to organizational growth and drive demand for BrightView services across 220 office locations in 32 states.
In 2014, Caroline led the re-branding initiative to BrightView following the merger between her former employer, ValleyCrest, and its largest competitor, Brickman. This two-year project included extensive client and employee research, brand development, brand training, and the transformation of the corporate identity across 13,000 vehicles, 18,000 crew member uniforms, 500+ physical office signs and thousands of company forms, contracts and policies. Additional re-branding work included the development of a new company website, Intranet, marketing collateral, trade show booths and an internal e-commerce portal for 23,000 employees.
Prior to re-branding as BrightView, Caroline led the Marketing and Communications functions at ValleyCrest, a $1 billion commercial landscaping company. Over her ten years with the organization, she developed the marketing tools, processes, content, and technology to support a 100-person sales team responsible for the acquisition and retention of company clients. Additionally, Caroline led internal and external communications for ValleyCrest, as well as served as a frequent trainer/presenter at large company events on myriad topics.
Prior to joining ValleyCrest, Caroline held a variety of positions including the role of Vice President, Consumer Marketing, at the global public relations agency, Weber Shandwick. Based in the Los Angeles office, Caroline managed high-profile client accounts across a spectrum of industries, ranging from food/beverage, retail, travel/tourism, and consumer technology.
Caroline earned her MBA from Cal State Northridge and her Bachelor’s of Arts in English and Sociology from Tulane University in New Orleans. She resides in Calabasas, CA with her husband and two children and enjoys pilates, traveling and watching the NBA.