Diana Schildhouse has nearly 20 years of experience leading insights, analytics, research, and strategy organizations across several consumer-facing industries. As Vice President of Global Insights & Analytics for Mattel, Diana leads an organization focused on integrating the voice of the consumer with holistic analyses around Mattel’s critical and interrelated causal drivers of brand and POS performance globally, including media, content, digital, trade, competitive and category landscape, and pricing. Her team has pioneered large scale advanced analytics capabilities at Mattel, including marketing and media mix modeling, price elasticity modeling, and test & learn analytics.
Prior to joining Mattel, Diana was Senior Director of Strategy & Market Research for Westfield, a global shopping center developer, where her team analyzed opportunities for acquisition, investment, and merchandising mix of a 56-center US portfolio based upon market demographics, competitive positioning, consumer insights, and retail supply and demand.
Diana began her career with The Walt Disney Company, spending 5 years in their Burbank and New York City offices overseeing strategic and financial analyses of Disney’s global real estate portfolio.
Diana received her MBA from Harvard Business School and her B.S. in Business Administration from the University of Southern California. She lives in Manhattan Beach, CA with her husband, daughter, and son.